Chances are you already follow @TheHomeEdit on Instagram -- you come for the organizational masterpieces and stay for the laughs. Clea and Joanna’s business started taking shape within hours of their first meeting, so we checked in to find out a little more about how they make it work -- and how they kept things running through quarantine.
WHEN IT COMES TO DECISION MAKING, IS ONE OF YOU MORE LIKELY TO TAKE THE LEAD?
Joanna: Honestly, it’s a team effort. Analyzing things until we are blue in the face usually leads to one of us crying in a corner. We tend to trust our instincts and just do. To this day, you can still find us making huge life-altering business decisions over lunch. If something didn’t turn out the way we planned, there’s usually a reason for that. We’re all for moving forward in a different direction and taking the knowledge we’ve learned from what didn’t work to help us find what will.
HOW DO YOUR SKILL SETS AND AREAS OF EXPERTISE DIFFER TO ONE ANOTHER?
Clea: I bring more of the form whereas Joanna brings the function. Like clockwork, we fall into our distinct and separate roles every time. Understanding our own motivations, what we each do best, and why we gravitate to certain aspects of a project is enormously helpful. It allows us to complete a project without ego, frustration, or even a question when I start color-sorting a shoe wall and Joanna spends five hours sorting jewelry into drawers.
HOW DO YOU DRAW THE LINE BETWEEN WORK HOURS AND SOCIAL HOURS? DO THEY TEND TO BLEND?
Joanna: They definitely blend, but we prefer it that way. We aren’t just business partners, we’ve become family at this point. Seriously, we choose to share a hotel room after spending all day sitting side by side folding clothes in a client’s closet. That’s saying something.