Simple & straightforward
Our Pricing, Explained
Our pricing is easy, as transparent as our stones because we can make laboratory-grown diamonds every day of the week.
They’re among the finest you can find. In the color or size we choose.
With natural diamonds, the larger they are, the rarer they become. Nature created diamonds over a billion years ago. Each one is unique, like a snowflake. So they are priced individually, often with certificates to describe their character and qualities.
Our settings are solid, but their pricing is clear.
Each setting falls into four price categories depending on the type of precious metal, and the amount of it used in each design.

How it works

The Stone
Our lab-grown diamonds are priced at 800 USD per carat. In pink or blue or white. For example, a one carat pink solitaire costs 800 USD. A half carat blue costs 400 USD. And a quarter carat white costs - you’ve guessed it - 200 USD.

The Setting
Each setting falls into four price categories depending on the type of precious metal, and the amount of it used in the piece. From 100 USD for sterling silver, up to 400 USD for our most complex designs in 10k gold.

The Price
The math is simple. We add the price of the total carat of the stones used, based purely on size, to the setting price, based purely on precious metal, silver or gold. So, as an example, any half-carat pendant in silver that catches your eye will always be 500 USD. In pink or blue or white.